Promotion of Executive Learning degrees is something of a speciality of ours, with numerous highly successful campaigns for various universities. Our latest such campaign involves working to promote a Masters degree around Supply Chain Management, offered by a key university in the east of England. Funded by the apprenticeship levy, the course will develop students’ management and leadership skills.
Working with the university’s School of Management, we designed a simple, plain-text email, using a senior university contact as the sender name. The campaign was delivered to decision-making contacts in Procurement, Human Resources, Supply Chain and Operations roles from across our Opus Enterprise data, in sectors as diverse as office furniture suppliers, business finance organisations and private healthcare.
The campaign so far has been a resounding success, with an unusually high email open rate and – so far – eight enthusiastic direct replies. In more than one case, replies have directly asked to be signed up for the course.
As the campaign continues our client’s promotion looks set to grow even further, eventually leading to an increased number of course registrations.