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Updates: Utilities

The last week has seen 764 changes made to our Opus data community, with major sectors being updated including Food & Drink, Marketing Services, Construction, Airlines and Retail. We’ve even updated our staff contact data for one of the UK’s top-flight football teams. One area we have prioritised in updates over the last week has been Utilities services.

There have been 146 edits to our contact data for Utilities companies, especially focusing on gas suppliers. Updates made include:

> 94 new contacts for one of the UK’s biggest gas suppliers – including such roles as Head of HR, Head of Strategy and Operations Director
> 23 edits to job functions and job titles, ensuring that our clients are able to contact the most appropriate person

This is just a sample of the sorts of edits made every week, meaning that our data is as up-to-date as possible. To find out more about how Opus can help you contact key decision-makers in UK Enterprise, get in touch on 0845 557 1324 or info@my-opus.co.uk.

A new language of business with Opus

A major international language services company is working with Opus to promote a range of services across several different brands.

Our client, who has worked with Media & Marketing Solutions on numerous previous occasions, works to provide translation services for hundreds of businesses across the world. Helping other businesses expand into new markets, our client works in literally hundreds of languages, providing services ranging from translation of specialised field-specific documents, such as legal or medical translation, to transcription and even some web design services.

Utilising Opus’ extensive coverage of Enterprise decision-makers, we worked with our client to send several detailed downloadable whitepapers to a range of stakeholders across multiple industry sectors. Drawing on our suite of respected neutral news brands, we promoted downloadable assets through three sector-specific branded communications to people throughout UK Enterprise, in job roles as varied as Governance, Retail Management and Human Resources. The specificity of our brands means that they are trusted names, ensuring higher click-through rates and more downloads – hence more leads – for our client.

In addition, we worked with our client to draw on Ingenium, our sister data community covering the Public Sector, to provide more valuable leads from an entirely different audience segment. Once again, using our data in concert with our trusted news brands means that we are able to tailor a message to ensure the highest possible number of downloads.

As the campaign continues we look forward to delivering another successful outcome for our client.

To find out more about how Opus can help put you in touch with decision-makers from across UK Enterprise through a number of bespoke digital solutions, call us on 0845 557 1324.

Updates: Food & Drink

Among the different sectors on Opus we’ve been updating recently is Food & Drink, including both manufacturers and retailers. The food and drink manufacturing industry is the biggest manufacturer in the UK, accounting for 19% of all UK manufacturing. As you might expect, it also makes up a huge proportion of British retail. Updates we’ve made in Opus include adding, deleting and editing contact details for organisations including

> the UK’s biggest food & drink retailer
> the UK division of one of the world’s most recognisable drink brands
> a well-known high street coffee chain
> the brand behind some of the world’s finest whiskies
> the UK’s largest food company, in terms of turnover
> a major potato grower and supplier

At these organisations we’ve added key new contacts in job roles including Head of Human Resources, Head of Resourcing, Sales Director and Chief Engineer.

If you’d like to learn more about how Opus can help you access this huge section of the UK retail and manufacturing industries, give us a call on 0845 094 8567 and we’ll be happy to have a chat about how we provide a solution that fits.