Opus recently worked with a major verification and inspection organisation to help spread awareness of new certification that acts as a standard in energy efficiency. Through working with Opus, our client has been able to drive downloads of a whitepaper that explains the benefits of gaining certification. This is especially important for larger organisations, as companies with over 250 employees now have to undertake independent energy audits. Working with our client and achieving certification would help help organisations reduce energy use and drive down costs – good for both the environment and budgets!
Opus allowed us to get our client’s message in front of decision-makers in key roles in sectors ranging from Manufacturing and Construction to Healthcare to Media. The segmented data in Opus allowed us to refine our send further still, by only contacting stakeholders in job roles most likely to be interested in energy efficiency. As the campaign continues, our client has already seen tens of whitepaper downloads, benefiting both our client and their new customers.
Among the different sectors on Opus we’ve been updating recently is Food & Drink, including both manufacturers and retailers. The food and drink manufacturing industry is the biggest manufacturer in the UK, accounting for 19% of all UK manufacturing. As you might expect, it also makes up a huge proportion of British retail. Updates we’ve made in Opus include adding, deleting and editing contact details for organisations including
> the UK’s biggest food & drink retailer
> the UK division of one of the world’s most recognisable drink brands
> a well-known high street coffee chain
> the brand behind some of the world’s finest whiskies
> the UK’s largest food company, in terms of turnover
> a major potato grower and supplier
At these organisations we’ve added key new contacts in job roles including Head of Human Resources, Head of Resourcing, Sales Director and Chief Engineer.
If you’d like to learn more about how Opus can help you access this huge section of the UK retail and manufacturing industries, give us a call on 0845 094 8567 and we’ll be happy to have a chat about how we provide a solution that fits.