The last week has seen 764 changes made to our Opus data community, with major sectors being updated including Food & Drink, Marketing Services, Construction, Airlines and Retail. We’ve even updated our staff contact data for one of the UK’s top-flight football teams. One area we have prioritised in updates over the last week has been Utilities services.
There have been 146 edits to our contact data for Utilities companies, especially focusing on gas suppliers. Updates made include:
> 94 new contacts for one of the UK’s biggest gas suppliers – including such roles as Head of HR, Head of Strategy and Operations Director
> 23 edits to job functions and job titles, ensuring that our clients are able to contact the most appropriate person
This is just a sample of the sorts of edits made every week, meaning that our data is as up-to-date as possible. To find out more about how Opus can help you contact key decision-makers in UK Enterprise, get in touch on 0845 557 1324 or firstname.lastname@example.org.
Promotion of Executive Learning degrees is something of a speciality of ours, with numerous highly successful campaigns for various universities. Our latest such campaign involves working to promote a Masters degree around Supply Chain Management, offered by a key university in the east of England. Funded by the apprenticeship levy, the course will develop students’ management and leadership skills.
Working with the university’s School of Management, we designed a simple, plain-text email, using a senior university contact as the sender name. The campaign was delivered to decision-making contacts in Procurement, Human Resources, Supply Chain and Operations roles from across our Opus Enterprise data, in sectors as diverse as office furniture suppliers, business finance organisations and private healthcare.
The campaign so far has been a resounding success, with an unusually high email open rate and – so far – eight enthusiastic direct replies. In more than one case, replies have directly asked to be signed up for the course.
As the campaign continues our client’s promotion looks set to grow even further, eventually leading to an increased number of course registrations.