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Helping a Major Microsoft Partner in Public and in Private

A major Microsoft partner organisation has just launched another campaign in collaboration with Opus and our sister community, Ingenium.

Our client is one of the biggest Microsoft partners, working in over 20 countries and having won multiple awards throughout the world for their work. They help customers with adoption processes, data protection and operational governance.

Having worked with us six times recently, our client is now collaborating with us again to promote an upcoming free event in London aimed at both IT experts and business leaders, helping them to maximise the potential of new Microsoft tools. This event is being promoted through both Opus, the premier contact community of UK business leaders, and Ingenium, the UK’s most comprehensive Public Sector contact database. This means that our campaign is being sent to decision-makers including IT technical leads, chief executives, legal professionals and marcomms managers from the Private Sector, and in Local and Central Government and the NHS. This ‘two-pronged’ approach means that our client can contact key stakeholders in both sectors, with a message best suited to be of interest to them.

Several of our previous campaigns with this client have resulted in a number of highly positive direct replies, as well as sign-ups for the event. We look forward to replicating this success as the event promotion continues, and as we work with this client again on another upcoming promotion.

Transforming HR’s digital work

Digital transformation is constantly changing the best ways of working across sectors and industries. Different job roles can work in dramatically different ways if new technology is embraced – but only if the tools and know-how to do so are there.

Opus has recently partnered with a major Microsoft Dynamics partner to focus specifically on how Human Resources can be transformed through fully integrating new technologies and ways of working. In conjunction with Opus, our client has promoted a series of interactive webinars to help HR professionals throughout the industry get the most out of the digital opportunities available to them.

Working with Opus allowed our client to communicate with thousands of key decision-makers in the most relevant job functions across 20 industry sectors. Our client has already seen a surge of interest in the webinars thanks to our promotion through Opus, and registrations keep coming as more professionals seek to learn how digital transformation can work for them. This has allowed our client to generate many leads as well as take potential customers through a nurture journey via a suite of interactive sessions.