A new language of business with Opus

A major international language services company is working with Opus to promote a range of services across several different brands.

Our client, who has worked with Media & Marketing Solutions on numerous previous occasions, works to provide translation services for hundreds of businesses across the world. Helping other businesses expand into new markets, our client works in literally hundreds of languages, providing services ranging from translation of specialised field-specific documents, such as legal or medical translation, to transcription and even some web design services.

Utilising Opus’ extensive coverage of Enterprise decision-makers, we worked with our client to send several detailed downloadable whitepapers to a range of stakeholders across multiple industry sectors. Drawing on our suite of respected neutral news brands, we promoted downloadable assets through three sector-specific branded communications to people throughout UK Enterprise, in job roles as varied as Governance, Retail Management and Human Resources. The specificity of our brands means that they are trusted names, ensuring higher click-through rates and more downloads – hence more leads – for our client.

In addition, we worked with our client to draw on Ingenium, our sister data community covering the Public Sector, to provide more valuable leads from an entirely different audience segment. Once again, using our data in concert with our trusted news brands means that we are able to tailor a message to ensure the highest possible number of downloads.

As the campaign continues we look forward to delivering another successful outcome for our client.

To find out more about how Opus can help put you in touch with decision-makers from across UK Enterprise through a number of bespoke digital solutions, call us on 0845 557 1324.

Helping a Major Microsoft Partner in Public and in Private

A major Microsoft partner organisation has just launched another campaign in collaboration with Opus and our sister community, Ingenium.

Our client is one of the biggest Microsoft partners, working in over 20 countries and having won multiple awards throughout the world for their work. They help customers with adoption processes, data protection and operational governance.

Having worked with us six times recently, our client is now collaborating with us again to promote an upcoming free event in London aimed at both IT experts and business leaders, helping them to maximise the potential of new Microsoft tools. This event is being promoted through both Opus, the premier contact community of UK business leaders, and Ingenium, the UK’s most comprehensive Public Sector contact database. This means that our campaign is being sent to decision-makers including IT technical leads, chief executives, legal professionals and marcomms managers from the Private Sector, and in Local and Central Government and the NHS. This ‘two-pronged’ approach means that our client can contact key stakeholders in both sectors, with a message best suited to be of interest to them.

Several of our previous campaigns with this client have resulted in a number of highly positive direct replies, as well as sign-ups for the event. We look forward to replicating this success as the event promotion continues, and as we work with this client again on another upcoming promotion.