Making the most of the Apprenticeship Levy

Opus has once again allowed one of the UK’s top universities to successfully promote an Executive Learning course.

The university in question, one of the top-ranking universities in the country for certain subjects, was seeking to promote a specialist Leadership course, aimed at people who already have some management experience. Key to our promotion strategy was the fact that the course can be funded through the Apprenticeship Levy. This means that for organisations over a certain size, student fees can be paid by the government rather than the employer or the student themselves. This makes the course much more interesting for certain companies, as a way to upskill their staff without huge outlay on other training.

Our tactic was a simple email, highly text-focused, outlining the benefits of the course, its funded status and an invitation to contact a named Programme Director at the university for further information. The email was sent to key contacts in Finance, several level of management, and Human Resources, drawing on the segmentable data from our Opus community.

The campaign has already seen over seven highly positive direct replies from decision-makers at several large organisations, including one of the UK’s biggest high street banks and one of the most recognisable restaurant chains in the country. New replies continue to be received daily as the campaign progresses further.

Awards & opportunities of the week

Here are the five biggest Public Sector awards made and opportunities available for last week, 17th to 23rd September.


The biggest award by far is made by the DWP to a group of Construction organisations including FES Support Services, Interserve, Harry Fairclough, ISG Fit Out, John Graham, Kier, Midas , Mitie, Morris & Spottiswood, Overbury, Resolution Interiors, Seddon, Shaylor, Speller Metcalfe, Styles & Wood, Wates Ltd, and Willmott Dixon.

DHL’s award, acting on behalf of the NHS Business Services Authority, went to various firms including BNP Paribas, Philips Electronics, Richard C Bircher , CHG-Meridian, Société Generale, Shawbrook Bank, Siemens Financial Services, Solutions Asset Finance, De Lage Landen, GE Capital Equipment Finance, Lloyds Bank, Triple Point and TP Leasing.

Finally, Hampshire County Council’s award went to a collection of care providers including Apex Prime Care, Alexander’s Care & Support, All Care, Homecare and Enthuse Care.


To find out more about the opportunities available for suppliers to the Public Sector, visit BiP Solutions to learn about the range of tools available to help you win more business.

Updates: Finance & Banking

One the major sections we’ve been revising recently in Opus is our finance and banking section, currently containing records for 422 organisations and over 22,000 contacts. Among recent changes made are:
> A comprehensive updating of the emails for all contacts at one of the UK’s major high street banks, following a change in domain and email syntax
> Updating job titles for several senior managers at one of the major names in currency exchange
> Changing the email syntax for one of the largest distributors of financial advice

To ensure that you’re able to work with key names in the Finance sector, it’s important to stay on top of changes to personnel, job titles and contact details, or you won’t be able to ensure that you’re talking to the right person. Get in touch to see how Opus can help you gain access to senior decision makers across UK Finance.