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Generate Actionable Sales Leads

Solution: Promote

Turn suspects into prospects with our simple, effective approach to lead generation. Success is quick and easy to measure, through phone enquiries and high click-to-open ratios. Our intelligent data, purpose-built technology and knowledge will help you generate sales-ready leads via content consumption.

We’ve also worked with many universities to drive registration for postgraduate courses and executive learning opportunities, such as MBAs, with our Promote solution.

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Drive Registration for Events

Solution: Generate

Audience generation is where our intelligent use of data comes into its own. Identify your ideal attendee and we can use our database to draw up a dream guest list. Before you know it, your event will be standing room only – whether physical or virtual.

Understand Your Target Market

Solution: Research

By creating online research surveys, you can get to know your target market in real depth. Learn all about the challenges being faced and how your company can address them. The results of the surveys will form the basis of survey reports, acting as thought leadership content, as well as generating individual sales leads.

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Maximise Your Readership

Solution: Syndicate

If you already have something interesting to say, our known and respected news brands can help you shout it from the rooftops. We’ll match your content to relevant news articles, and use one of our suite of sector-specific brands to put it onto the screens of thousands of interested potential customers.

Present Directly to Your Audience

Solution: Live

Webinars are a great way to engage with your target audience. Whether you choose to broadcast live, or use recorded footage in combination with a live Q & A session, we can suggest presenters and supply a host of supportive material.

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Our Process

Our process is all about the intelligent and applied use of our data. We’ll work in tandem with you every step of the way to make sure we get the most out of the data, and to create campaigns that make a real difference and bring a true return on your investment.

Identification

Our purpose-built UK business database is at the heart of what we do. Constructed specifically with push marketing in mind, our data is considered by many to be the gold standard. Thanks to the way we segment our data, and how comprehensive it is, we can identify the people most likely to respond to your campaigns based on a deep understanding of what each Private Sector organisation does and who its key stakeholders are.

Communication

Our in-house Content team will use their expertise and experience to tailor your content to make sure it’s saying all the right things in the best possible way, to the right people. This may include using one of our known and respected neutral news brands to strengthen your message and ensure a wide readership. Our proprietary, purpose-built email client iServe, configured for digital marketing into secure environments, ensures maximum penetration for your campaign.

Qualification

By leveraging our expertise, technology and purpose-built data we deliver outstanding outcomes for marketing campaigns. The content for each campaign may vary but the focus is always on delivering measurable and tangible results, whether that means building insight-gathering online surveys, generating an audience for your event, or ensuring your collateral is widely seen.

Reflection

When working with us, we don’t want you to see us just as a supplier, but rather as a true business partner who will listen to your challenges and deliver sound advice and real solutions. We care about the results we achieve, and are committed to creating marketing campaigns that deliver the best possible return on investment, again and again. After a campaign, we don’t just hand over a data file to you – we will work with you to ensure the results and implications of all marketing campaigns are fully understood.

Get the inside track on UK business

To see how Media & Marketing Solutions can help you access Opus, get in touch today on 0845 094 8567, or submit your enquiry on our contact form.

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