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Making the most of the Apprenticeship Levy

Opus has once again allowed one of the UK’s top universities to successfully promote an Executive Learning course.

The university in question, one of the top-ranking universities in the country for certain subjects, was seeking to promote a specialist Leadership course, aimed at people who already have some management experience. Key to our promotion strategy was the fact that the course can be funded through the Apprenticeship Levy. This means that for organisations over a certain size, student fees can be paid by the government rather than the employer or the student themselves. This makes the course much more interesting for certain companies, as a way to upskill their staff without huge outlay on other training.

Our tactic was a simple email, highly text-focused, outlining the benefits of the course, its funded status and an invitation to contact a named Programme Director at the university for further information. The email was sent to key contacts in Finance, several level of management, and Human Resources, drawing on the segmentable data from our Opus community.

The campaign has already seen over seven highly positive direct replies from decision-makers at several large organisations, including one of the UK’s biggest high street banks and one of the most recognisable restaurant chains in the country. New replies continue to be received daily as the campaign progresses further.