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Opus Helps Promote Executive Learning

Promotion of Executive Learning degrees is something of a speciality of ours, with numerous highly successful campaigns for various universities. Our latest such campaign involves working to promote a Masters degree around Supply Chain Management, offered by a key university in the east of England. Funded by the apprenticeship levy, the course will develop students’ management and leadership skills.

Working with the university’s School of Management, we designed a simple, plain-text email, using a senior university contact as the sender name. The campaign was delivered to decision-making contacts in Procurement, Human Resources, Supply Chain and Operations roles from across our Opus Enterprise data, in sectors as diverse as office furniture suppliers, business finance organisations and private healthcare.

The campaign so far has been a resounding success, with an unusually high email open rate and – so far – eight enthusiastic direct replies. In more than one case, replies have directly asked to be signed up for the course.

As the campaign continues our client’s promotion looks set to grow even further, eventually leading to an increased number of course registrations.

Transforming HR’s digital work

Digital transformation is constantly changing the best ways of working across sectors and industries. Different job roles can work in dramatically different ways if new technology is embraced – but only if the tools and know-how to do so are there.

Opus has recently partnered with a major Microsoft Dynamics partner to focus specifically on how Human Resources can be transformed through fully integrating new technologies and ways of working. In conjunction with Opus, our client has promoted a series of interactive webinars to help HR professionals throughout the industry get the most out of the digital opportunities available to them.

Working with Opus allowed our client to communicate with thousands of key decision-makers in the most relevant job functions across 20 industry sectors. Our client has already seen a surge of interest in the webinars thanks to our promotion through Opus, and registrations keep coming as more professionals seek to learn how digital transformation can work for them. This has allowed our client to generate many leads as well as take potential customers through a nurture journey via a suite of interactive sessions.