Opus recently worked with a major verification and inspection organisation to help spread awareness of new certification that acts as a standard in energy efficiency. Through working with Opus, our client has been able to drive downloads of a whitepaper that explains the benefits of gaining certification. This is especially important for larger organisations, as companies with over 250 employees now have to undertake independent energy audits. Working with our client and achieving certification would help help organisations reduce energy use and drive down costs – good for both the environment and budgets!
Opus allowed us to get our client’s message in front of decision-makers in key roles in sectors ranging from Manufacturing and Construction to Healthcare to Media. The segmented data in Opus allowed us to refine our send further still, by only contacting stakeholders in job roles most likely to be interested in energy efficiency. As the campaign continues, our client has already seen tens of whitepaper downloads, benefiting both our client and their new customers.